{"id":254,"date":"2026-08-11T06:33:07","date_gmt":"2026-08-11T06:33:07","guid":{"rendered":"https:\/\/lercora.com\/?page_id=254"},"modified":"2026-08-12T07:58:04","modified_gmt":"2026-08-12T07:58:04","slug":"inicio-2","status":"publish","type":"page","link":"https:\/\/lercora.com\/?page_id=254","title":{"rendered":"QU\u00c9 HACEMOS"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"254\" class=\"elementor elementor-254\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61f4ab9 e-con e-atomic-element e-flexbox-base e-62614fb \" data-id=\"61f4ab9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"61f4ab9\">\n    \t\t<div class=\"elementor-element elementor-element-72b3a32 elementor-widget elementor-widget-html\" data-id=\"72b3a32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"qh-hero-claro\">\n    <div class=\"qh-container\">\n        <span class=\"qh-section-num\">02 \u00b7 QU\u00c9 HACEMOS<\/span>\n        <h1 class=\"qh-main-title\">Gestionamos su abastecimiento europeo.<\/h1>\n        <p class=\"qh-lead-text\">LERCORA act\u00faa como el departamento externo de compras y abastecimiento de sus clientes en Europa \u2014 sin el coste de construir una estructura propia.<\/p>\n        \n        <span class=\"photo-placeholder-int\">[ IMAGEN: Reuni\u00f3n de trabajo \u2014 Estilo documental Monocle \/ FT pendiente ]<\/span>\n\n        <div class=\"qh-split-grid\">\n            <div class=\"qh-split-col\">\n                <h2 class=\"qh-split-title\">El problema del comprador internacional<\/h2>\n                <p>Comprar producto agroindustrial en Europa desde Asia, Oriente Medio o Latinoam\u00e9rica significa enfrentarse a una distancia que no es solo geogr\u00e1fica: idiomas, normativas sanitarias, certificaciones que cambian por pa\u00eds, proveedores que prometen m\u00e1s de lo que cumplen y una operativa documental que puede detener un contenedor entero.<\/p>\n                <p>La mayor\u00eda de los compradores resuelven esto de dos formas, ambas malas: confiando en un trader que prioriza su propio margen, o construyendo un equipo de compras europeo caro y lento de montar.<\/p>\n            <\/div>\n            <div class=\"qh-split-col qh-col-highlight\">\n                <h2 class=\"qh-split-title text-oro-int\">LERCORA es la tercera v\u00eda<\/h2>\n                <p class=\"text-bold-int\">Su funci\u00f3n de compras y abastecimiento europea, externalizada y alineada con usted de principio a fin.<\/p>\n                \n                <div class=\"qh-editorial-quote\">\n                    <p>\u201cNo ayudamos a comprar producto. Ayudamos a construir y proteger estructuras de abastecimiento sostenibles.\u201d<\/p>\n                    <span>Nuestro trabajo no termina cuando se identifica un proveedor. Empieza cuando ese proveedor debe convertirse en una fuente fiable de suministro a largo plazo.<\/span>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .qh-hero-claro { \n        padding: 90px 40px; font-family: 'Inter', sans-serif; color: #4B5563; }\n    .qh-container { max-width: 1100px; margin: 0 auto; }\n    .qh-section-num { font-size: 11px; text-transform: uppercase; letter-spacing: 2px; color: #BC9C6E; display: block; margin-bottom: 12px; font-weight: 600; }\n    .qh-main-title { font-family: 'Lora', serif; font-size: 42px; color: #111827; margin: 0 0 20px 0; }\n    .qh-lead-text { font-size: 18px; line-height: 1.6; color: #1F2937; max-width: 850px; margin: 0 0 40px 0; }\n    .photo-placeholder-int { display: block; font-size: 11px; text-transform: uppercase; letter-spacing: 1px; color: #9CA3AF; border: 1px dashed #D1D5DB; padding: 25px; text-align: center; margin-bottom: 60px; background-color: #FFFFFF; }\n    .qh-split-grid { display: flex; gap: 60px; margin-top: 40px; }\n    .qh-split-col { flex: 1; font-size: 15px; line-height: 1.6; }\n    .qh-split-title { font-family: 'Lora', serif; font-size: 24px; color: #111827; margin: 0 0 20px 0; padding-bottom: 12px; border-bottom: 1px solid #E5E7EB; }\n    .qh-split-title.text-oro-int { color: #BC9C6E; border-bottom: 1px solid #BC9C6E; }\n    .text-bold-int { color: #111827; font-weight: 600; font-size: 16px; margin-bottom: 15px; }\n    .qh-editorial-quote { margin-top: 25px; padding-left: 20px; border-left: 2px solid #BC9C6E; }\n    .qh-editorial-quote p { font-family: 'Lora', serif; font-style: italic; font-size: 17px; color: #111827; margin: 0 0 8px 0; }\n    .qh-editorial-quote span { font-size: 13px; color: #6B7280; display: block; }\n    @media (max-width: 768px) { .qh-hero-claro { padding: 40px 20px; } .qh-split-grid { flex-direction: column; gap: 40px; } .qh-main-title { font-size: 30px; } }\n<\/style>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-aca5ee5 e-flex e-con-boxed e-con e-parent\" data-id=\"aca5ee5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cce3c7a elementor-widget elementor-widget-html\" data-id=\"cce3c7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"qh-seccion-oscura\">\n    <div class=\"qh-container\">\n        <div class=\"qh-dark-header\">\n            <span class=\"qh-section-num\">DOS MODELOS DISTINTOS<\/span>\n            <h2 class=\"qh-dark-title\">La diferencia con un trader<\/h2>\n            <p class=\"qh-dark-lead\">No se trata de mejor o peor, sino de un modelo econ\u00f3mico distinto. Un trader gana dinero con el producto. LERCORA cobra honorarios por gestionar su abastecimiento. De ah\u00ed nace la alineaci\u00f3n de intereses.<\/p>\n        <\/div>\n\n        <!-- TU TABLA MAESTRA UNIFICADA -->\n        <div class=\"qh-table-wrapper\">\n            <table class=\"tabla-lercora-int\">\n                <thead>\n                    <tr>\n                        <th>UN TRADER TRADICIONAL<\/th>\n                        <th class=\"col-gold-header\">LERCORA (SUPPLY MANAGEMENT)<\/th>\n                    <\/tr>\n                <\/thead>\n                <tbody>\n                    <tr><td>Gana dinero vendiendo producto.<\/td><td class=\"col-gold-td\">Cobra honorarios por gestionar su abastecimiento.<\/td><\/tr>\n                    <tr><td>Compra y revende mercanc\u00eda.<\/td><td class=\"col-gold-td\">Nunca compra ni revende: usted contrata al proveedor.<\/td><\/tr>\n                    <tr><td>Su margen crece con el precio.<\/td><td class=\"col-gold-td\">Sus honorarios son independientes del precio.<\/td><\/tr>\n                    <tr><td>Representa su propio inter\u00e9s comercial.<\/td><td class=\"col-gold-td\">Representa exclusivamente al comprador.<\/td><\/tr>\n                    <tr><td>Relaci\u00f3n centrada en la operaci\u00f3n.<\/td><td class=\"col-gold-td\">Relaci\u00f3n centrada en la continuidad.<\/td><\/tr>\n                <\/tbody>\n            <\/table>\n        <\/div>\n\n        <!-- EL BENEFICIO PARA USTED -->\n        <div class=\"qh-beneficio-box\">\n            <h3 class=\"qh-beneficio-title\">El beneficio para usted<\/h3>\n            <p>No necesita construir un departamento de compras propio en Europa. Obtiene acceso inmediato a conocimiento local, proveedores homologados y capacidad de gesti\u00f3n \u2014 reduciendo el tiempo, el coste y el riesgo asociados a encontrar y gestionar proveedores europeos.<\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .qh-seccion-oscura { background-color: #0B0D10; padding: 90px 40px; font-family: 'Inter', sans-serif; color: #9CA3AF; }\n    .qh-dark-header { max-width: 1100px; margin-bottom: 50px; border-bottom: 1px solid #2D3139; padding-bottom: 30px; }\n    .qh-dark-title { font-family: 'Lora', serif; font-size: 36px; color: #FFFFFF; margin: 0 0 16px 0; }\n    .qh-dark-lead { font-size: 16px; line-height: 1.6; color: #9CA3AF; max-width: 850px; margin: 0; }\n    .qh-table-wrapper { overflow-x: auto; margin-bottom: 60px; }\n    .tabla-lercora-int { width: 100%; border-collapse: collapse; background-color: #111418; color: #9CA3AF; font-size: 15px; border: 1px solid #2D3139; }\n    .tabla-lercora-int th, .tabla-lercora-int td { padding: 22px 28px; text-align: left; border: 1px solid #2D3139; }\n    .tabla-lercora-int th { font-family: 'Lora', serif !important; font-size: 16px; font-weight: 600; letter-spacing: 1px; background-color: #0B0D10; color: #FFFFFF; }\n    .tabla-lercora-int th.col-gold-header { color: #C5A880; background-color: #161A22; border-bottom: 2px solid #C5A880; }\n    .tabla-lercora-int td.col-gold-td { color: #FFFFFF; font-weight: 500; background-color: #141921; }\n    .qh-beneficio-box { background-color: #111418; padding: 40px; border-left: 3px solid #C5A880; font-size: 16px; line-height: 1.6; color: #E5E7EB; }\n    .qh-beneficio-title { font-family: 'Lora', serif; font-size: 22px; color: #FFFFFF; margin: 0 0 15px 0; }\n    @media (max-width: 768px) { .qh-seccion-oscura { padding: 40px 20px; } .qh-dark-title { font-size: 26px; } }\n<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f04a4e2 e-con e-atomic-element e-flexbox-base e-f04a4e2-e9c45ff \" data-id=\"f04a4e2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f04a4e2\">\n    \t\t<div class=\"elementor-element elementor-element-08b87f0 elementor-widget elementor-widget-html\" data-id=\"08b87f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"qh-flow-claro\">\n    <div class=\"qh-container\">\n        <div class=\"qh-header-linea\">\n            <span class=\"qh-section-num\">METODOLOG\u00cdA<\/span>\n            <h2 class=\"qh-flow-title\">C\u00f3mo trabajamos<\/h2>\n        <\/div>\n\n        <!-- FLUJO DE PASOS HORIZONTALES ESTILO FT -->\n        <div class=\"qh-steps-grid\">\n            <div class=\"qh-step-card\"><span class=\"qh-step-num\">01<\/span><h3>Entendemos su necesidad<\/h3><p>Definimos especificaci\u00f3n, volumen, mercado de destino y requisitos de certificaci\u00f3n.<\/p><\/div>\n            <div class=\"qh-step-card\"><span class=\"qh-step-num\">02<\/span><h3>Buscamos y filtramos<\/h3><p>Identificamos productores europeos candidatos y descartamos a los que no cumplen.<\/p><\/div>\n            <div class=\"qh-step-card\"><span class=\"qh-step-num\">03<\/span><h3>Evaluamos y homologamos<\/h3><p>Auditamos planta, calidad y documentaci\u00f3n antes de cualquier compromiso de compra.<\/p><\/div>\n            <div class=\"qh-step-card\"><span class=\"qh-step-num\">04<\/span><h3>Negociamos y estructuramos<\/h3><p>Acordamos condiciones en su nombre. Usted contrata y paga directamente al proveedor.<\/p><\/div>\n            <div class=\"qh-step-card\"><span class=\"qh-step-num\">05<\/span><h3>Gestionamos y protegemos<\/h3><p>Coordinamos la relaci\u00f3n, controlamos la calidad y aseguramos la continuidad de suministro.<\/p><\/div>\n        <\/div>\n\n        <!-- PARA QUI\u00c9N TRABAJAMOS -->\n        <div class=\"qh-pq-section\">\n            <span class=\"qh-section-num\">P\u00daBLICO OBJETIVO<\/span>\n            <h2 class=\"qh-flow-title\">Para qui\u00e9n trabajamos: Nuestro cliente es quien compra<\/h2>\n            <div class=\"qh-pq-grid\">\n                <div class=\"qh-pq-col\">\n                    <p>Importadores y distribuidores que necesitan un suministro europeo estable. Fabricantes y procesadores que dependen de una materia prima con especificaci\u00f3n constante. Empresas alimentarias y de pet food que no pueden permitirse una ruptura de stock ni un fallo de certificaci\u00f3n.<\/p>\n                <\/div>\n                <div class=\"qh-pq-col\">\n                    <p>Para todos ellos, LERCORA act\u00faa como su departamento de compras y desarrollo de proveedores en Europa \u2014 con criterio independiente y responsabilidad directa sobre el resultado.<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .qh-flow-claro { \n        padding: 90px 40px; font-family: 'Inter', sans-serif; color: #4B5563; }\n    .qh-header-linea { border-bottom: 1px solid #E5E7EB; padding-bottom: 25px; margin-bottom: 50px; }\n    .qh-flow-title { font-family: 'Lora', serif; font-size: 36px; color: #111827; margin: 0; }\n    .qh-steps-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 20px; margin-bottom: 80px; }\n    .qh-step-card { background-color: #FFFFFF; padding: 25px; border: 1px solid #E5E7EB; }\n    .qh-step-num { font-size: 14px; font-weight: 700; color: #BC9C6E; display: block; margin-bottom: 15px; }\n    .qh-step-card h3 { font-family: 'Lora', serif; font-size: 16px; color: #111827; margin: 0 0 10px 0; min-height: 44px; line-height: 1.3; }\n    .qh-step-card p { font-size: 13px; line-height: 1.5; margin: 0; color: #4B5563; }\n    .qh-pq-section { border-top: 1px solid #E5E7EB; padding-top: 60px; }\n    .qh-pq-grid { display: flex; gap: 50px; margin-top: 25px; font-size: 15px; line-height: 1.6; }\n    .qh-pq-col { flex: 1; }\n    @media (max-width: 1024px) { .qh-steps-grid { grid-template-columns: repeat(2, 1fr); } }\n    @media (max-width: 768px) { .qh-steps-grid { grid-template-columns: 1fr; } .qh-pq-grid { flex-direction: column; gap: 20px; } .qh-flow-title { font-size: 26px; } }\n<\/style>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-3274cad e-flex e-con-boxed e-con e-parent\" data-id=\"3274cad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9ad2d elementor-widget elementor-widget-html\" data-id=\"0a9ad2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"qh-cierre-oscuro\">\n    <div class=\"qh-container text-center-int\">\n        <div class=\"qh-quote-box-final\">\n            <p>\u201cTrabajamos para el comprador. Nuestro \u00e9xito se mide por la calidad y la estabilidad de su abastecimiento, no por cerrar una venta.\u201d<\/p>\n        <\/div>\n        <div class=\"qh-action-final\">\n            <a href=\"https:\/\/lercora.com\/?page_id=344\" class=\"btn-recto-oro-int\">Hablar con LERCORA &rarr;<\/a>\n        <\/div>\n    <\/div>\n<\/div>\n\n<style>\n    .qh-cierre-oscuro { background-color: #0B0D10; padding: 100px 40px; font-family: 'Inter', sans-serif; text-align: center; border-top: 1px solid #2D3139; }\n    .qh-quote-box-final { max-width: 800px; margin: 0 auto 40px auto; }\n    .qh-quote-box-final p { font-family: 'Lora', serif; font-style: italic; font-size: 24px; color: #FFFFFF; line-height: 1.4; margin: 0; }\n    .btn-recto-oro-int { display: inline-block; background-color: #C5A880; color: #0B0D10; padding: 18px 45px; font-size: 13px; text-transform: uppercase; letter-spacing: 2px; font-weight: 600; text-decoration: none; border-radius: 0px !important; transition: all 0.3s ease; }\n    .btn-recto-oro-int:hover { background-color: transparent; color: #C5A880; border: 1px solid #C5A880; }\n    @media (max-width: 768px) { .qh-quote-box-final p { font-size: 19px; } }\n<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>02 \u00b7 QU\u00c9 HACEMOS Gestionamos su abastecimiento europeo. LERCORA act\u00faa como el departamento externo de compras y abastecimiento de sus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-254","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lercora.com\/index.php?rest_route=\/wp\/v2\/pages\/254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lercora.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lercora.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lercora.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lercora.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=254"}],"version-history":[{"count":32,"href":"https:\/\/lercora.com\/index.php?rest_route=\/wp\/v2\/pages\/254\/revisions"}],"predecessor-version":[{"id":510,"href":"https:\/\/lercora.com\/index.php?rest_route=\/wp\/v2\/pages\/254\/revisions\/510"}],"wp:attachment":[{"href":"https:\/\/lercora.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}